Sports
Sports
Our Assets
We promote Sports culture by pioneering local teams and leagues, and making global platforms accessible to local fans.
Saigon Heat is Vietnam’s first professional basketball team created to represent city and country pride, while continuing to be the country’s pioneer in reaching, uniting, and developing the country’s basketball community.
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As the country’s Premier Professional Basketball league, VBA brings together the country’s local and heritage players, as well as basketball professionals from around the world, to showcase the growing basketball lifestyle of Vietnam.
VUG is Vietnam’s first and biggest university competition that aims to unite the country’s future in sports thru cultivating sports traditions, developing healthy competitive playground for students, and discovering sports talents nationwide.
In 2019, XLE successfully secured exclusive rights to broadcast and market NBA in Vietnam, thereby sealing a solid partnership with the world’s biggest basketball platform.